A custom shape-based text logo that reads "Benny Hatch"


was a blog and asynchronous newsletter that explored the stories, tools and ethos of independent makers, creatives and entrepreneurs.

After launching, running and testing the project over several weeks, I came to the conclusion that it was not the right endeavor to pursue. I was very excited about the concept and subject matter, but it seemed that the market for this type of content was already too saturated with other players, the focus was too broad, or the interest just wasn't quite there.

You can check out my personal blog to read a few of the archived articles from this project as well as additional content on indie business, design, the inner journey and more.

A flywheel icon design with a blue and pink gradient background.