A custom shape-based text logo that reads "Benny Hatch"

Potter

is a hemp supplement company that sells tinctures, lotions and gut products made with high-quality hemp cannabinoids and terpenes and formulated for specific needs. I co-founded Potter and helped build the brand from the ground up until I decided to exit the business at the end of 2020. Potter then became my first freelance design client a year later in 2021. I helped them re-design their logo and product packaging to create a more clean cut and mature brand aesthetic.

A text-based logo that reads "Potter" and forms a cute owl from the P and OA photo of Potter's Leaky Gut repair bottle and label designA photo of Potter's line of tincture bottles and subsequent label designs